january, 2022

22jan2:00 pm4:00 pmThrough the Lens of an Artist

Event Details

Artist Talk and Book Signing with Joel Salcido and Werner Segarra

Celebrate the birthplace of the modern cowboy and the fantastic exhibition Vaqueros de la Cruz del Diablo as the Briscoe closes out this intimate view into the world of the Norteño cowboys and their way of life with celebrated photographer Werner Segarra. Guest moderator and photographer Joel Salcido and Segarra delve into the photography process behind Vaqueros de la Cruz del Diablo during a special Artist Talk. Following the talk, both artists will be signing their respective books, “Vaqueros de la Cruz del Diablo” and Salcido’s “Spirit of Tequila”, based on his series, “Aliento A Tequila”, a photographic exhibit that captures images of distilleries and artisanal tequileras, of course, the agave farmers themselves.

Closing weekend events are included with general admission and free for museum members. CLICK HERE to learn more.


(Saturday) 2:00 pm - 4:00 pm


Briscoe Western Art Museum

210 W Market St

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